Characteristics and values of student membership
There are 5 million students in the Greater Bay Area’s higher education institutions, many of whom stay to work in the area after graduation. Furthermore, the Greater Bay Area is home to dozens of universities in the QS top 200 rankings, making this student demographic a valuable potential member base for Cathay. At the same time, Gen Z students have strong online influence, which could significantly boost Cathay's reputation, creating high commercial value. Hence, we propose our Fly Young initiative with the tagline "GBA Students Join Today, Fly with Cathay Forever."
4.8 million
higher education students in GBA
160+
universities
in GBA
15 QS Top500
universities
in GBA
68.43% students
work in GBA
after graduation
Values
GBA Students Join Cathay Today, Fly Forever
Future High-Value Travelers
With a high level of education, students have great potential to become valuable business travelers in the future and are Easier to Cultivate Brand Loyalty
Strong Social Referral Effect
Students are highly social, involved in various activities, making them effective at sharing and spreading experiences, amplifying the influence.
Trendsetters in Social Trend
Students are quick to access to the latest information, acting as trendsetters in the travel industry. This can enhance the predictive accuracy of future trends.
